

The 30 Wears Rule: A Conscious Closet Challenge
It started with a polka-dot dress I bought on sale… I saw it. I wanted it. I bought it. It was on the Zara sale rack, a black-and-white...
Tinaa Ramrakhiani
Aug 163 min read


13 Iconic Fashion Films to Rewatch this Summer
As hard as it is to believe, there’s more to fashion movies to watch than just The Devil Wears Prada . Yes, we all quote Miranda...
Tinaa Ramrakhiani
Jul 215 min read


The Power of Aesthetic Branding: Why Looks Matter in Brand Strategy
Open Instagram. Scroll for five seconds. You’ve already formed opinions about three different brands without reading a single caption. ...
Tinaa Ramrakhiani
May 224 min read