Experience
I've spent the past two years immersed in the dynamic world of marketing, sharpening my skills and embracing every opportunity to grow. Working with organizations like Autonomy Paris, Angel Jobs, Vande Bharat Foods Pvt Ltd and Parul University has given me invaluable experience.
My toolkit includes proficiency in Mailchimp, HubSpot, InWink, Canva, Photoshop, Adobe, WordPress and Microsoft Office, showcasing my adaptability in the digital space. With certifications in Social Media Marketing and SEO from HubSpot Academy, I'm well-prepared to navigate the ever-evolving digital landscape.
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Feb 2023 - July 2023
Marketing & communications Assistant
Autonomy Paris
Paris, France
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Negotiated media partnerships for AMWE (Autonomy Mobility World Expo), singed 7% of new sustainable and active mobility French & international media to cover the trade show, which in turn, helped garner more than 20% of visitors than originally anticipated.
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Handled all the social media accounts, curated contents and different campaigns and achieved an organic follower increase of about 6% on Twitter (X) and 21% on LinkedIn.
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Administered Startup Pitch Stage at AMWE and provided excellent customer service to all the exhibitors. Designed over 80+ social media posts in French & English for the conferences promotion at AMWE.
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Acquired proficiency in Hubspot, InWink, Mailchimp and various other CRM tools for B2B Marketing and inbound leads.
May 2022 - July 2022
Digital Marketing Intern
Angel Jobs
Paris, France
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Conducted Market research to understand the frequency of companies tuning to online platforms for part-time recruitments. Examined that 75% of managers opt for walk-in, finding it more convenient and time efficient than online process.
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Designed an editorial content plan for the upcoming launch of newsletter.
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Conducted SEO Analysis to ensure the company appears when relevant keywords are entered.
Sep 2020 - Sep 2021
International Relations Executive
Parul University
Gujarat, India
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Developed a strategic communication plan to engage with partner universities globally, resulting in the successful signing of MOUs with four distinguished business schools in Canada & Germany.
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Articulated seamless communications. Authored and developed content for social media. Also handeled Administration for Linguistic Study Centre - A part of the international relations department. Including students data, class schedule, fees collection and many more.
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Lead a team of 5 people and organised a Symposium digitally for our partner universities globally.
Education
2021 - 2022
MSc. Fashion Luxury brand management
College De Paris
Paris, France
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During my MSc in Fashion and Luxury Brand Management in Paris, I delved into the complexities of the luxury market, gaining expertise in digital marketing, communication strategies and brand management. I learned to craft data-driven campaigns, optimize SEO and analyze consumer behavior, all while understanding the integration of social media and e-commerce to drive brand visibility.
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Beyond marketing, the program expanded my knowledge of global business dynamics, including how geopolitics can influence brand strategies and market positioning. I also gained insights into business law, ensuring that my approach to brand management is both innovative and compliant with international regulations. Communication and leadership were key components, where I refined my ability to lead teams and manage projects.
2018 - 2021
Bachelors of Business Management
Marketing & International Business
Parul University
Gujarat, India
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During my Bachelor's in Business Administration, I explored a wide array of subjects that provided a strong foundation in both business theory and practice. I delved into market segmentation, consumer behaviour and international trade regulations, while also gaining a solid understanding of accounting principles, business statistics and economics. These courses equipped me with the ability to analyse financial statements, interpret economic trends and apply statistical methods for informed decision-making.
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Additionally, I studied stress management and principles of management, which helped me develop effective strategies to manage teams and navigate business challenges. This diverse curriculum allowed me to build a well-rounded skill set, preparing me to thrive in the global business landscape.
Certifications
HubSpot Academy
Issued Feb 2024 - Expires Mar 2026
HubSpot Academy
Issued July 2024 - Expires Aug 2025